Introduction

For 28 years the Business Times has been serving Connecticut with timely and insightful reporting of the issues and trends affecting the business community. The Business Times has a powerful impact. It is the most widely read and largest circulating business to business publication in Connecticut, reaching top decision makers and key personnel. This makes the Business Times the most effective advertising buy to market your company’s products and services. The Business Times is the most efficient single medium for reaching Connecticut business decision makers.

Editorial

Each month the Business Times delivers the comprehensive information that Connecticut business leaders need to keep up with the trends affecting the marketplace. We are committed to providing a forum for local companies, business leaders and entrepreneurs to communicate with each other and, most importantly, with prospective customers through editorial coverage and advertising.

Each month we feature insightful columns by seasoned professionals in a multitude of industries. The editorial coverage as a whole provides new ideas and solutions to the challenges facing business owners and managers on a day-to-day basis. Business Times feature articles are often retained for future reference, guaranteeing a long shelf life.

Above all, we print your news. The editorial staff understands that new hires, changes in operation or location at any single company are of interest to the business community at-large. Significant time and space is devoted to cover the news that is driving Connecticut’s business environment.

Circulation

The Business Times is where your advertising dollars work hardest for you. Your company’s message will reach affluent, well-educated business and municipal leaders. Consider: the median age of our readership is 47.2 years; 74.2 percent have a four-year college degree; and the average household income is $148,000. The Business Times targets companies with five or more employees, revenues exceeding $500,000 and companies that are members of local chambers of commerce. Over 69 percent of the Business Times readers are CEOs, presidents and business owners. Thirty-nine percent of our readers maintain an additional office in their home. Business Times readers are decision makers involved in purchasing products and services at the companies and municipalities where they work.

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