By Joe Zibell
For many, the idea of combining a true passion in life with a career path either appears too daunting or too risky and as a result remains a dream that lies out of reach. Anne Worcester is one of the fortunate ones, thanks to an unyielding dedication to her profession and a dose of high energy and enthusiasm. As tournament director of Pilot Pen Tennis, Worcester has been able to blend a life long passion for tennis with a sharp sense of sales and marketing acumen to build a career that has not only impacted the top levels of the sport, but has shone a vibrant and positive light on New Haven. In addition to her role at the tournament, Worcester is also in her third year as chief marketing officer of Market New Haven Inc., an organization that works with area restaurants, retailers, businesses, city officials and theaters to promote the best the city has to offer. In a recent exclusive interview with New Haven Business Times, Worcester shared stories from her career, the deep roots of her interest in tennis and her vision for New Haven as it continues to grow in its current cultural renaissance. Worcesters role in growing Pilot Pen Tennis into the major sporting event it is today, and her impact on womens tennis in general over the past 15 years, cannot be overstated. When she began working with the event organizers and promoters of the Pilot Pen in the late 1990s, she brought with her a bevy of experience and knowledge of womens tennis. She had just finished a tenure of serving as the CEO of the WTA Tour, the governing body of womens tennis, and was the perfect antidote for reviving an event in this region that was lacking both an identity and focal point, not to mention financial success.
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